Block Parties Across America PR Program Recap
A block party is the perfect summertime activity to bond with family and neighbors, making new friendships and celebrating old ones while enjoying delicious food. This favorite neighborhood pastime was the theme of the Clorox Multibrand PR program for fiscal year 2007. Local block parties and media relations for the program got the word out about the new Web site mealstogether.com and brought families across the United States together. The program garnered more than 79 million impressions and proved no block party is complete without Kingsford® Charcoal, KC Masterpiece® Barbecue Sauce, Hidden Valley® Ranch®, Glad® and Fresh Express®.
Browse through highlights of this year's program and see how the togetherness mega-trend influenced the program's results.